3 years of placement experience with the small commercial MGA. Fast quoting, 600+ classes, and instant approvals — with the MGA layer trade-offs that come with the model.
Attune Insurance was founded in 2016 in New York as a technology-driven MGA — a managing general agent, not a direct insurance carrier. This distinction matters. Attune acts as an intermediary between independent agents and the actual underwriting carriers behind their products (primarily AmTrust and Core Specialty, both rated A- by AM Best). Attune's value is in the platform: fast digital quoting, instant approvals for eligible risks, 600+ covered business classes, and a paperless workflow that makes small commercial placement significantly faster than traditional carrier processes.
Attune's product suite covers the core small commercial lines: Business Owner's Policy (BOP), General Liability, Workers' Compensation, Professional Liability, Cyber Insurance, and Commercial Flood. All of these can be quoted and bound digitally through Attune's agent platform. For straightforward small business risks — office-based professionals, retail, light service businesses — Attune's technology delivers a genuinely fast and intuitive experience. BOP property values up to $7.5 million per location and $20 million annual revenue per account make it suitable for a range of small-to-mid businesses.
Options Insurance began placing clients with Attune in 2022. The experience has been consistent with what Attune promises: fast quoting on straightforward risks. The MGA structure creates one important trade-off — an additional layer between the agency, Attune, and the underlying carrier, which can occasionally slow service response and add confusion to billing communications. For the right risk, Attune is efficient and capable. For complex or non-standard risks, we look elsewhere.
What works about Attune — particularly for the right small business client.
Attune's platform delivers what it promises for eligible risks: fast digital quotes, instant approvals, and a paperless bind process. For straightforward small commercial risks, the time from submission to bound policy is significantly shorter than traditional carrier workflows. For agents managing a high volume of small commercial accounts, that speed is a genuine operational advantage.
Attune's platform supports 600+ eligible business classes across BOP, GL, WC, PL, cyber, and flood. That breadth means we can find a fit for a wide range of small business clients through one platform rather than shopping multiple carriers. For common business types — retail, office, light service, hospitality — Attune's appetite is consistently available and competitively priced.
Attune's BOP supports property values up to $7.5 million per location and $20 million in annual revenue per account. This makes them suitable for businesses beyond the micro-size that some InsurTech BOPs are designed for. For small-to-mid commercial accounts that need a real BOP rather than a micro-business product, Attune's limits provide meaningful coverage depth.
Attune offers the full range of core small commercial products in one agent portal. Rather than managing separate carrier relationships for a client's BOP, workers' comp, and cyber, Attune can package all of them through one platform. For agents who value consolidated small commercial management, this is a real workflow benefit.
No carrier is perfect. These are areas where, in our experience and based on third-party data, Attune has room to improve.
As an MGA, Attune sits between Options Insurance and the actual underlying carrier. This creates an additional communication layer that can occasionally slow service response and add billing confusion — particularly when issues require escalation. For routine quoting and binding, the layer is invisible. For complex service issues, it adds friction.
Attune's platform is optimized for straightforward small commercial risks. Complex operations, unusual coverage requirements, or hard-to-place classes should be placed with a direct-appointment carrier where we have full underwriting access. Attune's algorithm-driven approvals work best when the risk is standard.
Attune operates as an MGA, not a direct carrier. Mixed customer reviews and a BBB complaint on file reflect the growing pains of a young InsurTech MGA. Our experience since 2022 has been positive on straightforward placements, but clients with complex service needs may find the MGA structure frustrating.
Here's an honest picture of who belongs with Attune and who we'd place with a direct-appointment carrier instead.
"Attune is normally fast and easy quoting for straightforward small business risks. When the business class is standard and the risk is clean, Attune's platform delivers — quick quotes, instant approvals, and a seamless bind. For those clients, it's an efficient and effective tool in our small commercial portfolio."
— Carolyn Todd, Commercial Lines Agent, Options Insurance
Already an Attune client through Options Insurance? Here are the resources you need.
Claims are reported through Attune's agent portal or directly to the underlying carrier (AmTrust or Core Specialty, depending on your policy). Your Options Insurance agent can help identify the correct claims contact for your specific policy and coordinate the process through the MGA layer.
Attune provides 24/7/365 claims reporting access. For billing and policy questions, Carolyn manages Attune relationships directly and can resolve most service issues faster than routing through Attune's support line.
Attune's agent portal handles the full workflow — quoting, binding, policy management, endorsements, and renewals. Policies are managed through the portal. Policyholders access documents and certificates through their agent or the Attune policyholder portal.
Attune's BOP appetite guide lists 600+ eligible business classes. Your Options Insurance agent uses this to determine fit before quoting. If your business class isn't on the list, we identify the right alternative carrier before submitting.
Carolyn is Options Insurance's lead commercial lines agent and primary Attune placement agent. She reaches for Attune when the risk is straightforward and speed matters. "Normally fast and easy quoting for straightforward small business risks — when the class is standard, Attune delivers. When technology meets insurance it can go really well or really poorly. Attune is standing tall by picking its lane and focusing on what it can deliver. If it fits their box, it may be a great fit. Just double-check the forms — Attune uses proprietary coverage language, so always verify what's actually in the policy."
Tell us a little about what you need. One of our agents will follow up — usually same business day.
No obligation. We'll assess fit and find the right small commercial solution.
We'll assess whether Attune is the right fit for your business — or identify the best alternative in our commercial portfolio.
Start Your Free Quote →The opinions expressed on this page reflect the experience of Options Insurance agents based on policies placed and client feedback received over 15 years. Individual results may vary. Options Insurance is appointed with Attune Insurance as an independent agent. This review is not sponsored, approved, or endorsed by Attune. AM Best, J.D. Power, and NAIC data are sourced from publicly available reports and are cited for informational purposes. Ratings are subject to change. Attune Insurance operates as a managing general agent (MGA). Coverage is underwritten by AmTrust Financial Services (A- AM Best) and Core Specialty (A- AM Best). MGA structure means Attune acts as intermediary between agents and underlying carriers. Comparison data is based on publicly available third-party research. Coverage availability and terms vary by state, risk profile, and underwriting criteria. This page does not constitute a coverage guarantee or binding commitment.